In a couple of short years, we’ve gained a loyal following for our unique bikes, clothes and components, as it’s what parents have wanted for decades. It’s time to reward your loyalty, by introducing the HUP Club

Kids grow, crazy I know! So our products have been created to make these development years as easy as possible for parents, like 6 sizes of cranks, 8 sizes of frames, a dozen sizes of handlebars/stems and so on. It's the same for our world-class clothing with 6 sizes of pretty much all our unique range - why it all works so effectively!

So if you have previously bought a HUP frameset, self-build bundle or bike from us, you are now eligible to join the HUP Club, getting your personal discount code for additional HUP products in the future, making the transition to a bigger bike or clothes, even more cost-effective...

  • Free to join for all existing HUP bike owners
  • 10% discount across the HUP range: Framesets, Wheelsets, Components and Clothes (excludes bundles)
  • Future HUP ambassadors selected from our HUP Club membership*
  • Exclusive offers to HUP Club members throughout the year

To join the HUP Club, email (with original order reference for your existing HUP bike/frame) to

*Official HUP brand ambassadors are invited to join from our HUP Club members.

Don’t forget, we already have our Club Discount scheme open to qualifying Go-Ride clubs in the UK, giving their members 5% OFF HUP kit (excludes bundles) - click here.

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