Videos

12yr old Fraser on the mighty Nevis Range World Cup downhill course at Fort William on his HUP enduro hardtail

Our 12yr old tester pushing-on down Thunderstruck, Glentress...

We think it’s time the kids had the best - a lightweight, affordable hardtail capable of even the most technical descents, but still happy to climb. So here it is, the HUP enduro, the ultimate kids hardtail...arriving January 2022.

We think it’s time the kids had the best - a lightweight, affordable gravel bike capable of even the most technical terrain, but still happy on road or trail. So here it is, the HUP evo 650b...more here

Introducing #HUPbikes​ - the first youth specific range of competition 700c framesets and bikes for ages 6 to 16. State-of-the-art disc brake cyclo-cross bikes, lightweight road bikes and superlight track bikes...more here