Videos

12yr old Fraser on the mighty Nevis Range World Cup downhill course at Fort William on his HUP enduro hardtail

Our 12yr old tester pushing-on down Thunderstruck, Glentress...

We think it’s time the kids had the best - a lightweight, affordable hardtail capable of even the most technical descents, but still happy to climb. So here it is, the HUP enduro, the ultimate kids hardtail...arriving January 2022.

We think it’s time the kids had the best - a lightweight, affordable gravel bike capable of even the most technical terrain, but still happy on road or trail. So here it is, the HUP evo 650b...more here

Introducing #HUPbikes​ - the first youth specific range of competition 700c framesets and bikes for ages 6 to 16. State-of-the-art disc brake cyclo-cross bikes, lightweight road bikes and superlight track bikes...more here

#HUPcc Winter cycling and Cyclocross clothes for kids 6-14 year old, Made In Italy using Italian technical fabrics. Roubaix bib-shorts and long-sleeved jersey, plus skull caps, arm/neck warmers & thermal socks - more here

HUPcc kids cycling clothes photoshoot in deepest Flanders-shire! More here

Team HUP at European Junior Cycling Tour Assen in 2017 - the ultimate kids bike race with nearly 800 youth and junior riders from all over the world, competing over 6 days in Holland #ejcta

Tiny Fraser on his 20" wheels has a crack at the Monsal Hillclimb near Bakewell in Derbyshire.

Team HUP travel to Hillingdon Cycle Circuit for the National U8 and U10 race, with an overall win for 7-year old Fraser!

HUPcc on the Koppenberg and Muur, Flanders, Belgium...

Team HUP hit the Tour de France, Ardennes, Belgium 2017...