HUPcc

“HUP!” (Dutch word for “Go!”) is the shout of Flemish fans during Spring Classics and Belgian Cyclocross. HUP™ Competition Cycling was born in Belgium, now based in Scotland, producing UCI approved race bikes & wheelsets, alongside specialist components & clothing - for racers who want the best - HUP! HUP! HUP!

Bikes can be custom-built using our range of rider-sized components: 'Light enough to win, yet still affordable' is our mantra.

Born in Belgium | Designed in Scotland | Ridden Worldwide