Videos

12yr old Fraser on the mighty Nevis Range World Cup downhill course at Fort William on his HUP enduro hardtail

Our 12yr old tester pushing-on down Thunderstruck, Glentress...

We think it’s time the kids had the best - a lightweight, affordable gravel bike capable of even the most technical terrain, but still happy on road or trail. So here it is, the HUP evo 650b...more here

Introducing #HUPbikes​ - the first youth specific range of competition 700c framesets and bikes for ages 6 to 16. State-of-the-art disc brake cyclo-cross bikes, lightweight road bikes and superlight track bikes...more here