The NEW HUP air24 dirt jump, pumptrack & skate park bike! CLICK HERE

NEW kids HUP xc20 & xc24 launched! CLICK HERE

The NEW HUP xc lightweight race/trail hardtail! CLICK HERE

ROAD is back on! Gearing, tyres, bikes & kit: CLICK HERE

HUPcc British Cyclocross National Championships: CLICK HERE

Kerstperiode UCI cyclocross racing in Belgium for the HUPcc squad: CLICK HERE

UCI approved HUP evo has arrived for 2024: CLICK HERE

NEW HUP evo SL carbon CX/Road bike now available: CLICK HERE

NEW Titanium HUP CX studs now available: CLICK HERE

NEW HUP evo24 CX/Road bike for 5-8yr olds is available: CLICK HERE

HUP 700c carbon wheels are now UCI approved: CD35 | TD35 | CD50 | TD50

NEW disc braked HUP straatrace road bike has arrived: Frameset or Self-Build Bundle

Custom-built HUP bikes for 4-time TDF champ Chris Froome's kids: CLICK HERE

Ruan Vorster wins Scottish Junior Cyclocross Championship on HUP evo: CLICK HERE

Is #1bikeX the future of cyclo-cross? CLICK HERE